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We’ve been overwhelmed by the enthusiastic reaction from customers around the world to our men’s underwear range. It’s very rare in the fashion industry for any design label to receive such a positive reception. We’re deeply appreciative of our customers’ responses, and we hope you too will like our new products. We’re professional fashion designers. The big issue for us when designing men’s underwear was a simple question:

Why should men have to put up with boring underwear?